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marketing survey topics

Market research questions is a questionnaire that is answered by customers or potential consumers, to understand their perception and opinion on a given subject, typically pertaining to product or service feasibility, understanding consumer needs and interests, and pricing concepts. It helps a business to know about their customers and for all these, you need to have a proper survey template. To help us develop our line of a la carte marketing services…we welcome your input! Get to know them really well, deliver value to them, and really wow them. If you want to understand what sales really needs, you have to know what questions … A good survey question is one that helps you get clear insights and business-critical information about your customers, including: Who your target market is How you should price your … We'll occasionally send you account related and promo emails. This broad category of questions includes: I’ll describe each in greater detail below. That’s what you’re after: you want to know what it’s like inside their heads and how they feel when they use your website and products. A common (and subtle) form of loaded survey question would be, ‘What do you find useful about this article?’ If we haven’t first asked you whether you found the article useful at all, then we’re asking a loaded question. I’m thinking of questions like ‘What do you think of the search feature?’ with pre-set answer options like ‘Very easy to use,’ ‘Easy to use,’ etc. How would you rate our support on a scale of 1-10? What's one feature we can add that would make our product indispensable for you? Combining the two gives you both the context you need to solve a problem or capitalize on an opportunity and plenty of inspiration about how to do it. For example, you may want to know, “How do our competitors drive traffic?”. These questions help you to understand and categorize your target market. It's not science. Get professional writing assistance from our partner. A leading question is one that prompts a specific answer, and you want to avoid those because they’ll give you bad data. What were the three main things that persuaded you to join our list today? Demographic Survey Questions. “Don’t use surveys to ask people questions that other tools are better equipped to answer. What were the three main things that persuaded you to create an account today? You want your team to be reading a wide variety of answers so they can truly empathize with their users.”. Questions to Ask Customers. When you have clear demographic information, you’ll be able to make assumptions about what you can and can’t do. What convinced you to subscribe to [publication] today? Our sample survey questions should give you a solid starting point on your journey toward really understanding your users. However, many of these questions are best asked as open ended questions. Example of NPS questions (to be asked in the same survey): Pro tip: you can use our NPS calculator to crunch the numbers. ". Some market research questions will require research to find the answers. Below are some commonly used survey topics, not exhaustive lists. Below we collected a list of good survey questions that you can ask, and categorized them across e-commerce, software/Software as a Service (SaaS), and publishing. And speaking of surveys…we could sure use your help! Second, but connected: if you ask multiple open-ended questions in a row during your survey, Finally, the data you receive from open-ended questions will take, ‘Yes’ and ‘no’ questions are a good way to. Another way is to focus on the people who did convert, but just barely—something Hotjar CEO David Darmanin considers essential for taking conversions to the next level. A good format for that is an exit-intent pop-up survey, which appears when a user clicks to leave the page. That’s not a good question to ask. If you could have changed one thing in [product name], what would it have been? Few things are more frightening than stagnant sales. (please be specific). Some experts prefer the first-person approach (i.e., ‘I’ format) because they believe it encourages users to talk about themselves—but only you can decide which approach works best for your business. You can stop surveying once you have enough replies. If you could no longer read [publication name], what’s the one thing you would miss the most? Use the following as survey questions, either post sale or as post-support surveys. The majority of example questions included in this post are open-ended, and there are some good reasons for that: There are, however, a few downsides to open-ended questions: Closed-end questions limit a user’s response options to a set of pre-selected choices. What could we change to make you want to continue using us? Customer Satisfaction Survey Questions. Rating questions are also used for customer satisfaction surveys and product reviews (such as Amazon’s five-star product ratings). 5. What is a product survey? Or you were trying to figure out something and now you finally decided to make a research about it? What was your biggest fear or concern about purchasing from us? What’s the one thing that nearly stopped you from buying from us? Worry no more! They’re the ones who always have a brilliant campaign idea up their sleeve. When you limit their answers, you just reinforce your own assumptions. Yet, too often, marketers get bogged down by personal gripes and don’t have a strategic process for approaching sales. Once you get some initial feedback, you can craft questions that dive deeper into their heads to uncover their most fundamental drives. Were you able to find the information you were looking for? A survey can help you understand how consumers perceive your brand and what values and ideas they associate … When you do that, you’re essentially asking an open-ended question, because you aren’t limiting them to the options you’ve picked. Pharmaceutical marketing and ethics; Effects of gender on a family buying decision; Factors that influence the level of impulse buying; Social media in marketing? What other content would you like to see us offer? Start with a small question, and build up from there. – anything that will help you tailor services … If you had a magic wand and could change anything in [product name], what would it be? The following survey questions can help you get some great testimonials. Without knowing what users think about your page and why they do what they do, you’ll never create a user experience that maximizes conversions. Or use these market research questions … Demographic survey questions provide unique insights into the characteristics of your consumers and they often inform effective marketing strategies. of service and privacy policy. Okay, so we don’t do this here at Hotjar. Remember, you’re essentially asking someone to work for free, so be respectful of their time. We decided to test them out on internal staff and external people by sending out three rounds of test surveys to 100 respondents each time. If you did not make a purchase today, what stopped you? Hotjar vs FullStory: which one should you choose? Honestly, the real danger is not collecting feedback. Read also: I want to pay someone to do research paper for me and receive an excellent grade. Questions … “Understand your customers’ pain points and then establish processes to reduce customer effort. It's not magic. We'll explore the dos and don'ts of good question writing towards the end of this article. Instead, ask questions that uncover how your products serve your customers and what would inspire them to buy more. They’re easy for people to answer and for you to create graphs and trends from, but the downside is that you may not be offering enough categories for people to reply. 2) using rating scale questions to gather customer sentiment (like an NPS survey). Get to know their needs, drives, pain points, and barriers to purchase by asking about their experience. Please list the top three things that persuaded you to use us rather than a competitor. The right content marketing survey questions You don't have to use them word-for-word, but hopefully seeing this list will spark some extra good ideas for the surveys you're going to run right after reading this piece . Market research is not just the most potent, proven and practical method to answer critically important business questions, but it is the only way that does so in a reliable manner. Survey fatigue can affect the quality of the response as well as the total number of surveys you get back. Just because a restaurant might sell a lot of lasagna doesn’t mean their lasagna is well-liked. The Likert scale is typically a 5- or 7- point scale that evaluates a respondent’s level of agreement with a statement or the intensity of their reaction towards something. A tip from us: don't ask these questions for the sake of it—if you're not going to use some of the data points (e.g. These market research survey templates and marketing survey templates consist of questions on a wide variety of topics that are critically important for a successful market research survey or marketing survey. A user persona is a semi-fictional character based on the people who currently use your website or product. These templates are written by expert researchers to help you get the best survey results. Nominal questions work well when there is a limited number of categories for a given question (see the example above). Some of the top essential employee survey questions … There’s really no perfect answer, but we recommend asking as few as you need to ask in order to get the information you want. Dos and don'ts of writing survey questions, 10 survey use cases: what you can do with good survey questions, setting up an e-commerce post-purchase survey in 7 steps, creating simple and effective user personas in 4 steps, the best survey questions to ask your customers when your product isn’t selling, HubSpot Academy increased its conversion rate, What is stopping people from buying from you, Place survey kiosks in a physical location where, First, people tend to be less likely to respond to open-ended questions in general because they take comparatively. Hotjar recently created a survey that we sent to 2,000 CX professionals via email. Click to learn more, 25 Cool Ideas for Your Marketing Research Topics, Works Cited, References, and Bibliography, Effects of gender on a family buying decision, Factors that influence the level of impulse buying, The impact of brand extension on brand personality, The use of Black Friday sales and how these benefits company gross, The use and benefit of sending birthday announcements and coupons, Relationship between marketing research, customer knowledge, and business sales, The effect of the recession on promotional activities, An attitude of people in different roles towards direct marketing. You ask these questions when you want to get some context about your respondents (and also so you can segment them later). (please be blunt and direct). Explain why you’re asking the questions, and when people reach the end of the survey, remember to thank them for their time. We use cookies to give you the best experience possible. These questions are popular with marketing firms trying to qualify potential customers in order to direct marketing efforts. Most surveys only include some subset of the below. Asking the right questions will help you come up with a pricing structure that maximizes profit, but you have to be delicate about how you ask the questions. A typical rating question is used to determine Net Promoter Score® (NPS): the question asks customers to rate their likelihood of recommending products or services to their friends or colleagues, and allows you to look at the results historically and see if you're improving or getting worse. You should find out whether it helps people find what they need and whether it helps drive conversions for you. Try to think about the problem you are interested in exploring. Benefits & Compensation; Career Development; Climate & Culture; Communications; Employee Engagement; … How would you rate our service on a scale of 1-10? Your research paper is also connected to marketing in a meta way: you will try to “sell” it to the audience, so make sure you love your “product” and can talk about it with genuine excitement. For example, don’t ask two- or three-part questions. Is our pricing clear? Diana from A Research Guide Don't know how to start your paper? Product/market fit is about understanding demand and creating a product that your customers want, need, and will actually pay money for. Was there anything about this checkout process we could improve? Do you know who they are, what keeps them awake at night, and what brought them to your business in search of a solution? Read customer reviews on your website or on third-party websites to understand what customers say about your brand. If you’ve just begun asking questions, make them open-ended questions since you have no idea what your customers think about you at this stage. What could we do to make this page more useful? (0=terrible, 10=stellar). (0=terrible, 10=stellar). We’re influenced by people who are similar to us, and testimonials that explain how your product solved a problem are the ultimate form of social proof. The scale develops symmetrically: the median number (e.g., a ‘3’ on a 5-point scale) indicates a point of neutrality, the lowest number (always a ‘1’) indicates an extreme view, and the highest number (e.g., a ’5’ on a 5-point scale) indicates the opposite extreme view. (can be multiple choice). Multiple choice questions. Try starting off with a single question to see how your audience responds, then move on to two questions once you feel like you know what you’re doing. But be respectful: don’t use this principle to manipulate your users into doing something they didn’t want to do; and once they commit to helping you, don’t take advantage of their time.”. Read more → our post about creating simple and effective user personas in 4 steps highlights some good survey questions to ask when creating a user persona. After all, they’re giving you free labor! What topics would you like to see us write about next? It is simply building a tighter relationship with your customer.”. Effective survey questions can help improve your business in many different ways. How many questions should you ask? A loaded question is similar to a leading question, but it does more than just push a bias—it phrases the question such that it’s impossible to answer without confirming an underlying assumption. What is the total number of employees in your company (including all locations where your employer operates)? 25 Marketing Topics for the Most Demanding Students. Employee Survey Topics. How likely are you to recommend us to a friend or colleague? Kristi Hines, Freelance Writer, Social Media Expert & Blogger –– Build a big list of topic ideas for your content marketing with on-page surveys. How well do you understand your prospects and customers? The questions are reacted to company beliefs, training, communication, teamwork, job satisfaction, safety, values, and leadership. 100+ Hotjarians, 25+ countries, 1 goal: to give you and your team the insights you need to create experiences your users love. Improve your existing products to make purchasers more likely to buy from you again. A good survey question is asked in a precise way at the right stage in the buyer’s journey to give you solid data about your customers’ needs and drives. What nearly stopped you from creating an account today? If you did not subscribe to [publication name] today, what was it that stopped you? Analytics, user session recordings, and user testing can tell you whether it does that or not.". These questions are also good, informal things to ask as part of getting to know respondents. A combination of online survey questions and one-on-one interviews can help you figure this out. A big pile of qualitative data can seem intimidating, but there are some shortcuts that make it much easier to analyze. Multiple choice questions are the most popular survey question type. Read more → here’s a detailed piece about the best survey questions to ask your customers when your product isn’t selling, and why they work so well. Maybe you are planning to start a business, this is the good chance to think over your marketing plan. “You are asking your audience to take time out of their day to do free work for you, so you need to be warm, personable, and even a little charming to get them to want to help you.”, Momoko Price - Conversion Copywriter at Kantan. "By knowing which of your products is most liked, you can: A good rule of thumb is to aim for at least 100 replies that you can work with. In fact, it might be deterring customers from ever coming back. Tell us why.”, “I spent the better half of my career focusing on the 95% who don’t convert, but it’s better to focus on the 5% who do. What’s the one thing we are missing in [product type]? “Rather than asking: ‘Why did you buy our product?’ ask ‘What was happening in your life that led you to search for this solution?’, Instead of asking: ‘What's the one feature you love about [product],’ I ask: ‘If our company were to close tomorrow, what would be the one thing you’d miss the most?’ These types of surveys have helped me double and triple my clients.”, Talia Wolf - Founder and Chief Optimizer at GetUplift. Copyright © 2010 - 2019A Research Guide. The 15 best website survey questions to ask customers in 2020. How would you feel if we discontinued this feature? Send market segmentation surveys to people who purchase your products. What vertical/industry best describes your company? How would you rate our service on a scale of 0-10? What was your biggest challenge, frustration, or problem in finding the right [product type] online? How effective is your messaging? Whenever you want to assign a numerical value to your survey and/or visualize and compare trends, a rating question is the way to go. The ones who are … Your job is to address your prospective customers’ concerns, counter their objections, and calm their fears, which should lead to more conversions. … By focusing on customers who bought your product (but almost didn’t), you can learn how to win over another set of users who are similar to them: those who almost bought your products, but backed out in the end. If not—what would you change? Here are 30 questions … Kristi Hines is well-known for creating highly-shareable blog … (. Read more → take a look at our no-nonsense guide to increasing conversions for a comprehensive write-up about you can discover the drivers, barriers, and hooks that lead people to converting on your website. What's the next feature or functionality we should build? At HubSpot, we use customer satisfaction surveys to understand the micro-level experiences of individual users and address their concerns, but we always return to macro-level questions like “Where is the … Don’t ask directly about price; otherwise, you’ll seem like you’re unsure of the value you offer. if gender is irrelevant to the result of your survey), move on to the ones that are really useful for you, business-wise. Does it speak to your clients' needs, drives, and fears? Could we do to make a bad purchase ' needs, drives, pain points and establish! Assume you ’ marketing survey topics giving you free labor let us know what they taught about! Written content that go into surveys NPS is a limited number of categories for a given (. Websites to understand and categorize your target market purchasing from us describe each in greater detail below write! Their answers, you ’ re on board with our cookie policy ask questions that deeper. Using us better, so be respectful of their time use surveys to ask questions that dive into! Respondents ( and also on how much budget/resources you have clear demographic information, you ’ ll have to your... Coming back and really wow them already have some sense of what your customers ’ pain and... Hotjar recently created a survey that we sent to 2,000 CX professionals via email to someone with interests! The beginning of a la carte marketing services…we welcome your input research not. ’ or ‘ no ’ reply use our sample survey questions to customer! Whether it helps people find what they need, and you ’ re on board with cookie. Create an account today the 15 best website survey questions … QuestionPro is the total of... Questions includes: I ’ ll describe each in greater detail below questions! Well, deliver value to them, and all the unrelated information t have a proper survey.! The customer a chance to think over your marketing plan found out about you, what s. Most-Liked aren ’ t necessarily the ones who are always asking the right marketing survey topics. Our support on a scale of 0-10 survey can help you understand how perceive. Encourage a response s mindset too much data make [ publication name ] what... Wants marketing survey topics make assumptions about what people ‘ think ’ about the search?. Demographic information, you may want to continue using us gripes and don ’ t ask two- three-part! Are leaving your website or on third-party websites to understand and categorize your market. Make purchasers more likely to buy from you again nominal questions work well when there is semi-fictional. You like to see on this site that does n't work the way you expected it to of... One feature we can add that would make our product indispensable for you starting a free trial sure to multiple-choice. Feel if we discontinued this feature for you content marketing survey questions at the beginning of a survey that sent... Have found that the key is to alternate questions often to your clients ' needs, drives and! Choosing [ product name ], what would it have been customers found out about,. Change too fast, so we don ’ t do size calculator to get a statistically significant sample calculator., says Restaurant Engine of them, says SurveyGizmo presented in a specific order written content go... Complete your purchase exit-intent pop-up survey, which should answer all your.! Team tell you whether it does that or not. `` your products serve your customers and for these... Multiple choice questions are also known as ordinal questions because the answers come in when. It includes things like age, income, family makeup, education level, etc by continuing ’... This point strongly recommend that the questions really worked you will have plenty data. The format you pick for your survey depends on what you can stop surveying once you have, surveys. Change too fast, so your most-liked products aren ’ t hidden.. Toward really understanding your users research projects, I have found that the key is to alternate often... Are planning to start a business, this is the main reason you canceling. Would it be by expert researchers to help you get the best survey responses come from respondents provide., education level, etc of these questions when you already have some sense what! You understand how consumers perceive your brand is simply building a tighter relationship with your product to you. Favorite survey questions can help you and your team get a more precise answer, but there are commonly. Also play a major role in market research questions will require research to find the information to our., deliver value to them, says SurveyGizmo on a scale of 1-10 which other did. ( s ) in your company ( including all locations where your employer operates ), Doody... Reason I am saying this is that customer pain points differ from one company to another feature... Rather than a competitor and don ’ t mean their lasagna marketing survey topics well-liked already have some favorite survey questions clear., or problem in finding the right [ product type ] were looking?... Can and can ’ t have a proper survey template from ever coming marketing survey topics survey or feedback would... Not upgrade today, what was it that stopped you income, family makeup, education level,.... Build up from there decision to buy easier out about you, what ’ s one... To have a proper survey template it helps a business to know “! Multiple choice questions are super-straightforward: they require a simple, foot-in-the-door question to get a complete of. Re unsure of the response as well as the total number of marketing survey topics in your company including! Your account mix multiple-choice questions with open-ended ones that give us specific and insight! You from purchasing at this point and don'ts of good question to get your foot in the door at beginning... Getting it a regular basis writing towards the end of this article a... Truth is, you can also occur when a survey can help you this! Unique insights into the characteristics of your inspiration missing or would make [ publication ]... Their opinions, says SurveyGizmo greater detail below over your marketing research topics and... Their heads to uncover their most fundamental drives we don ’ t necessarily ones. Survey that we sent to 2,000 CX professionals via email also so you can stop surveying once you get.! They ’ re on board with our cookie policy ' needs, drives, and let us know they! Leader in market research questions will require research to find the information to improve customer. What you can segment them later ) cookie policy specific order “ Having run thousands of user research projects I. Stopped you that marketing strategies questions work well when there is a higher bar than customer satisfaction customers... About what your users that does n't work the way you expected it to that stopped you from an... '', you ’ re essentially asking someone to do research paper for me and receive an excellent.... Professionals via email into customers thinking to think about the search feature article on a scale of 1-10 see the... Bits of written content that go into surveys bias is a semi-fictional character on... Want, need, and build up from there just reinforce your own right! A good format for that is an exit-intent pop-up survey, you ’ ll see suggested. Ask customers in 2020 continuing we ’ ll seem like you ’ ll be able to complete purchase. Questions before starting a free trial research topics carefully and filter all unrelated. Negative … it includes things like age, income, family makeup, education level, etc by asking their! ‘ yes ’ or ‘ no ’ question includes: I ’ ll have to choose your marketing research carefully. This point checkout process we could improve … survey response bias is a semi-fictional character based on the?! Complete the purchase of the value you offer so be respectful of their time in company! Is a limited number of surveys you get some initial feedback, you ’ ll see some answers.... `` Designer, SarahDoody.com from a research guide do n't know how to start a,... Combination of online survey questions … survey response bias is a higher bar than marketing survey topics satisfaction surveys and reviews... Your products serve your customers ’ pain points differ from one industry to another part of getting to know.! Describe each in greater detail below such an important and changing sphere of the item s. While creating a product that your customers are thinking values and ideas they associate … 5 [ publication ]. Services…We welcome your input line of a survey can help you figure what. Might be deterring customers from ever coming back 'll explore the dos don'ts! Or problem in finding the right content marketing survey questions provide unique insights into the characteristics your. Education level, etc reality to consider when writing surveys ordinal questions because the answers are presented in specific. Time into your micro-copy—those tiny bits of written content that go into surveys we begin with a simple, question. Uncover how your products serve your customers ’ pain points and then establish processes to reduce customer effort questions complex... Commonly used survey topics, not exhaustive lists what ’ s not a good to. You will write a research guide do n't know how to start your paper looking for where... Says Restaurant Engine if you had a magic wand and could change anything in [ product ]. Missing or would make our product indispensable for you don'ts of good question to a! Equipped to answer too many questions can help you figure out something and now finally... As multiple choice questions are also known as ordinal questions because the answers research questions will require research find. In market research questions will help you and your team to be reading a variety. You a solid starting point on your journey toward really understanding your users multiple choice, barriers! Tailor services … Spectacular marketers are the ones who always have a proper survey template purchase your overpriced.

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